PANTONE JUST RELEASED THEIR COLOR OF THE YEAR FOR 2019
January 02, 2019
It's an annual event: Come early December we all take a break from all the holiday cheer as the color experts at Pantone release the Pantone Color of the Year, forecasting a shade that they believe will set the tone (quite literally) for the year ahead. Last year gave us Ultra-Violet; in 2017, we enjoyed Greenery.
This year's Pantone color of the year? Living Coral.
Living Coral, also known as Pantone 16-1546, is a warm, peachy orange with a life-affirming golden undertone. The color evokes vitality and buoyancy; the marine invertebrate get its vibrant tone from the tiny algae living on its surface.
There are, quite literally, endless colors to choose from. Why Living Coral? And how?
In choosing the color of the year, we look at everything around us. We look to see what people are doing in beauty and in fashion and in art; we look to see what people are wearing, and buying, and posting about on social media. In a time when so many of us are increasingly immersed in digital experiences that can be cold and isolating, Living Coral felt like an appealing shade of connection.
There's just something about the color that feels earthbound and welcoming, optimistic and intimate. And those are the exact reason's Living coral is so applicable in the home and design space.
(Credit: Elle Decor)
How do you expect to see people using Living Color?
You know some years, we choose a color and we see it more as an accent, especially in the home space. Something where just a little spot of color will go so far. But even though coral is so bright and bold, it's really something we're seeing people embrace on a larger scale. It's the kind of color you could paint a whole room. It would be great in an entryway or a bathroom. You could see someone with a great coral couch. It's a shade people want to live with, which is exactly why we chose it.
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